INEOS Automotive has hit the road with an eclectic collection of potential future Grenadiers, including its first-ever rally car with full racing specification, including modified suspension, brakes, bucket seats and a full roll cage. The five prototypes were unveiled at the 2024 Goodwood Festival of Speed – motorsport’s ultimate summer garden party in the UK – and were proof, if proof were needed, of the Grenadier’s adaptability.
“The Grenadier’s body-on-frame chassis has already proven itself to be incredibly versatile, so we want to keep innovating,” said Lynn Calder, CEO of INEOS Automotive.
“Our new brand advertising campaign states that the Grenadier is Built For More, so over the next few years we will be showing just what that means.”
In addition to the rally car, which has been designed to compete in the 2025 World Rally-Raid Championship, there was also a Grenadier Quartermaster and a Station Wagon with raised chassis and larger, all-terrain tyres, a shorter version of its Quartermaster pick-up, plus an eight-seater converted Quartermaster pick-up perfect for safari adventures.
Spectators at the five-day Goodwood Festival of Speed near Chichester in West Sussex got a taste of all five.
But that wasn’t all.
INEOS also chose the festival, which bills itself as the greatest motorshow on earth, to highlight its partnership with the Royal National Lifeboat Institution, and also officially launch a limited edition Grenadier, which will be known as the Detour.
Just 200 Detours will be built.
Enthusiasts will be able to spot the Detour by its unique 18-inch forged alloy wheels and its specially-designed front grille with headlight surrounds.
The 4x4 will also come in four exclusive colours.
“This will be a level of individuality not found in the 4x4 market,” said George Ratcliffe, commericial director at INEOS Automotive.
The Detour is the first limited edition vehicle produced by INEOS Automotive’s new Arcane Works division, which will create hand-finished, personalised Grenadiers.
Meanwhile, as part of its five-year partnership with the RNLI, INEOS has agreed to deploy 20 Grenadier Station Wagons at various locations around the UK and Ireland.
The Grenadiers’ main role will be to help crews launch their D-class inflatable lifeboat, which has been the charity’s workhorse for the past 60 years.
“This is a powerful endorsement of the Grenadier that it’s able to meet the rigorous standards required for such vital frontline work,” said Lynn.
Since it was founded in 1824, the RNLI has saved more than 140,000 lives.
“Support such as this from INEOS Automotive enables us to continue to save lives at sea, and provides our operational volunteers with the best equipment available,” said Jamie Chestnutt, RNLI director for engineering and supply.
“It’s only by working in true partnership with industry that can we sustain our lifesaving service in our 200th year.”