36 Businesses. 182 Sites. 31 Countries.
In 25 years INEOS has become one of the world’s leading companies and it has been achieved through grit, rigour and humour.
It has been quite a journey, but INEOS’ owners have no intention of pausing for breath any time soon. Sir Jim Ratcliffe, John Reece and Andy Currie still have much to achieve to even contemplate retirement.
“Twenty five years have gone by in the blink of an eye,” said Jim, who founded the business in 1998. “But we have a thirst for challenges that will not go away and I think we are going to grow by another 50 to 100% in the next five years.”
INEOS’ remarkable journey started in 1998 in Belgium when Jim bought the freehold to a former BP-owned site in Antwerp.
Since then the company – under Jim, John and Andy’s leadership – has grown from that one site in Antwerp to become one of the world’s largest companies with annual sales of $68 billion and employing more than 26,000 people in 31 countries.
All three shared a vision – and a similar mindset - and saw opportunities where others didn’t.
And that’s the way they have run the business ever since.
I don’t think we have ever had a five-year strategic plan,” said John.
Instead, they have created a place where ideas flow freely, creativity is given space to flourish, challenges are faced, not feared, and the word ‘can’t’ simply doesn’t exist.
Steph McGovern, who now has her own UK chat show, is a former BBC business reporter.
“Nothing much surprises me in the business world anymore, but INEOS does,” she said. “It continues
to push boundaries of what a global business with petrochemicals at its core can do.”
She is one of the seven authors chosen to comment on the success of INEOS in a new book, entitled Grit, Rigour & Humour: The INEOS story, published in July to celebrate the company’s 25th anniversary.
Those three core values – grit, rigour and humour – are firmly embedded in all of INEOS’ 36 businesses and have helped to secure 177 deals over the past 25 years.
“Grit is an essential quality in a business that can be challenging,” said Jim. “And rigour is the opposite of winging it.”
Humour speaks for itself.
In the beginning, Jim, John and Andy focused on growing the business by acquiring unpopular and unwanted assets from the likes of BP and ICI.
“They were not particularly expensive because there weren’t that many people chasing them,” said Jim.
The biggest acquisition came in 2005 when INEOS raised $9 billion in 30 days to buy Innovene from BP.
“It was massively transformational for the company,” said Andy.
Overnight INEOS became the fourth largest chemical company in the world.
Although petrochemicals remain INEOS’ core business – and its products continue to make the modern world possible – it has ventured into the world of sport, fashion, consumer goods, conservation and cars.
It has also devoted more and more time – and money – to help tackle obesity in children, child poverty and address anti microbial resistance, which is rendering antibiotics ineffective.
Not only that, but in 2008 it survived the biggest financial crisis since The Great Depression and five years later, a bitter industrial dispute that threatened to close down Scotland’s biggest manufacturing employer.
“It is hard to think of a British company that has achieved so much in a quarter of a century,” said Mark Killick, a former BBC producer who has worked closely with INEOS for many years.
Although INEOS has every reason to be proud of all that it has achieved over the past 25 years, it doesn’t dwell on the past.
Today, it is well aware that it operates in a very different world to 1998.
It’s a world that is now demanding change from energy-intensive companies to help avert the worst effects of climate change.
INEOS has a plan. A plan to drastically cut CO2 emissions. A plan to prevent significant tonnes of plastic ending up in landfill. And a plan through its energy business, to keep the lights on today whilst making the transition to low carbon energy for tomorrow.
And much of it is already being implemented.
“INEOS forces you to think differently, to be flexible, and straightforward and work beyond conventions,” said Dr Anne-Gret Iturriaga-Abarzua, head of corporate communications at INEOS Olefins & Polymers Europe North in Köln, Germany.
The future is no place for the faint-hearted or those lacking vision. Thankfully, those people simply don’t exist in INEOS.